About this trial
This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.
Eligibility criteria
This trial does not accept healthy volunteersQualifiers
Resides in the United States
Able to read and understand English
Self-reports not having completed colorectal cancer screening
Provides electronic informed consent
Disqualifiers
Prior diagnosis of colorectal cancer
Self-reported completion of colorectal cancer screening
Trial design
Parallel
Treatments tested in this trial
Short animated storytelling video
BehavioralA brief animated storytelling video about colorectal cancer screening and colonoscopy.
Treatment groups
Trial outcomes
Primary outcomes
Change from baseline in behavioral expectation (simple and next-step) to obtain colorectal cancer screening, as measured by a 7-item visual analogue scale.
Participant self-reports their likelihood of discussing, scheduling, or obtaining colorectal cancer screening after exposure to assigned study material. Total scores range from 0-70 with higher scores indicating greater behavioral expectation (Item 7 is reverse scored).
Secondary outcomes
Change from baseline in knowledge about colorectal cancer screening and colonoscopy, as measured by a 5-item knowledge questionnaire.
Self-reported knowledge regarding colorectal cancer screening and the preventive role of colonoscopy, including detection and removal of pre-cancerous polyps. Response options are true/false/not sure, with 1 point per correct answer and 0 points for incorrect or "not sure". Total scores range from 0-5, with higher scores indicating higher knowledge.
Change from baseline in perceptions and beliefs about colonoscopy, as measured by a 13-item scale.
Self-reported perceptions an beliefs about colonoscopy include perceived susceptibility, perceived severity, perceived benefits and perceived barriers. Responses will be compared on a Likert scale that ranges from 1-5 (Strongly disagree / Disagree / Neither / Agree / Strongly agree), where higher scores indicate more positive perceptions and beliefs, with the perceived barriers section reverse scored.
Sponsors and contacts
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Stanford University
Lead sponsor
Heidelberg University
Collaborator
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