Animated Storytelling to Promote Colorectal Cancer Screening

Trial statusNot yet recruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age45+
SponsorStanford University

About this trial

This online randomized controlled trial will evaluate whether a short animated storytelling video increases behavioral expectation to obtain colorectal cancer screening among screening-eligible U.S. adults who report not yet having completed screening. Participants will be recruited via Prolific and randomized in Stanford Qualtrics to view either a brief animated video or a time-neutral informational text. Outcomes will be assessed immediately after exposure.

Eligibility criteria

This trial does not accept healthy volunteers

Qualifiers

Resides in the United States

Able to read and understand English

Self-reports not having completed colorectal cancer screening

Provides electronic informed consent

Disqualifiers

Prior diagnosis of colorectal cancer

Self-reported completion of colorectal cancer screening

Trial design

Design model

Parallel

Treatments tested in this trial

  • Short animated storytelling video

    Behavioral

    A brief animated storytelling video about colorectal cancer screening and colonoscopy.

Treatment groups

3,000 Participants
are divided into 2 treatment groups
Group A: Animated Storytelling VideoExperimental treatment 1 intervention
Group B: Do-nothing ControlNo intervention 0 interventions

Trial outcomes

Primary outcomes

1

Change from baseline in behavioral expectation (simple and next-step) to obtain colorectal cancer screening, as measured by a 7-item visual analogue scale.

Participant self-reports their likelihood of discussing, scheduling, or obtaining colorectal cancer screening after exposure to assigned study material. Total scores range from 0-70 with higher scores indicating greater behavioral expectation (Item 7 is reverse scored).

Time frame
Baseline, immediately post-intervention exposure (up to 24 hours)

Secondary outcomes

1

Change from baseline in knowledge about colorectal cancer screening and colonoscopy, as measured by a 5-item knowledge questionnaire.

Self-reported knowledge regarding colorectal cancer screening and the preventive role of colonoscopy, including detection and removal of pre-cancerous polyps. Response options are true/false/not sure, with 1 point per correct answer and 0 points for incorrect or "not sure". Total scores range from 0-5, with higher scores indicating higher knowledge.

Time frame
Baseline, immediately post-intervention exposure (up to 24 hours)
2

Change from baseline in perceptions and beliefs about colonoscopy, as measured by a 13-item scale.

Self-reported perceptions an beliefs about colonoscopy include perceived susceptibility, perceived severity, perceived benefits and perceived barriers. Responses will be compared on a Likert scale that ranges from 1-5 (Strongly disagree / Disagree / Neither / Agree / Strongly agree), where higher scores indicate more positive perceptions and beliefs, with the perceived barriers section reverse scored.

Time frame
Baseline, immediately post-intervention exposure (up to 24 hours)

Other outcomes

Sponsors and contacts

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Stanford University

Lead sponsor

Heidelberg University

Collaborator

This trial is not recruiting at the moment. You can still explore other options: