Cigarillo Public Education Messaging for Black Young Adults

Trial statusRecruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age18-30
SponsorDrexel University

About this trial

This is a 3-arm randomized controlled trial to examine the effects of cigarillo public education messages among Black young adults who are at-risk for established cigarillo smoking. The primary outcomes are cigarillo harm perceptions, outcome expectancies, and use intentions at 3-month follow-up. Exploratory outcomes are use behaviors (cigarillo smoking initiation and use behaviors) measured at 3-month follow-up. These outcomes will also be measured at 1-month follow-up time point.

Eligibility criteria

This trial does not accept healthy volunteers

Qualifiers

Be between 18 to 30 years of age;

Self-identify as non-Hispanic Black or African American ethnicity and race, respectively;

Must be able to communicate, read, and write in the English language;

Have never used cigarillos fairly regularly based on a valid measure but are deemed susceptible to cigarillo smoking based on a valid 4-item susceptibility measure; OR currently smokes cigarillos some days but not every day (i.e., experimentation)

Disqualifiers

Persons who are younger than 18 years of age or older than 30 years of age.

Persons who do not self-identify as a non-Hispanic Black/African American person.

Persons who are not deemed susceptible based on a valid susceptibility measure (i.e., not susceptible to cigarillo smoking)

Persons who have fairly regular use of any tobacco product (i.e., persons with a former or current established pattern of any tobacco use including cigarillos, little cigars, large cigars, cigarettes, hookah tobacco, electronic vaping products, smokeless tobacco, and heated tobacco products)

Trial design

Design model

Parallel

Treatments tested in this trial

  • Cigarillo Health Harm and Nicotine Addiction Messaging

    Behavioral

    Participants in the harm messaging arm will receive messages about the 1) long-term health risks, 2) short-term health risks, 3) social health risks, and 4) nicotine addiction of cigarillo smoking.

  • Cigarillo Health Harm and Nicotine Addiction Messaging Contextualized to Outcome Expectancies

    Behavioral

    Participants in the harm messaging contextualized to outcome expectancies arm will receive messages about the health harm and nicotine addiction risks of cigarillo smoking (i.e., 1) long-term health risks, 2) short-term health risks, 3) social health risks, and 4) nicotine addiction of cigarillo smoking) contextualized to one of the following themes: 1) smoking sensory experience, 2) anticipated pleasure, relaxation, and satisfaction from smoking, 3) social persona/admiration related to smoking, and 4) that smoking does not align with personal values and authenticity.

Treatment groups

360 Participants
are divided into 3 treatment groups
Group A: Non-Tobacco MessagesNo intervention 0 interventions
Group B: Cigarillo Harm MessagingExperimental treatment 1 intervention
Group C: Cigarillo Harm Messages Contextualized to Outcome ExpectanciesExperimental treatment 1 intervention

Trial outcomes

Primary outcomes

1

Cigarillo harm perceptions

Cigarillo absolute harm perceptions will be measured using three self-report items. One item assesses perceptions of how harmful cigarillo smoking is (1=not at all harmful to 5=extremely harmful). Another item assesses perceptions of likelihood of addiction (1=not likely to 5=very likely). A multi-item measure will measure the level of agreement (1=strongly disagree to 5=strongly agree) that cigarillo smoking would cause various health harms and nicotine addiction risks.

Time frame
1-month; 3-month
2

Cigarillo outcome expectancies

Cigarillo outcome expectancies will be measured via level of agreement (1=strongly disagree to 5=strongly agree) with various statements of potential anticipated outcomes from cigarillo smoking.

Time frame
1-month; 3-month
3

Cigarillo use intentions

Cigarillo use intentions will be measured using self-report items related to cigarillo smoking susceptibility (i.e., Do you think that you will use a cigarillo soon?; Do you think that you will use a cigarillo in the next year?; Do you think that in the future you might experiment with cigarillos?; If one of your best friends were to offer you a cigarillo, would you smoke it?) with response options including "definitely yes"; "probably yes"; "probably not"; and "definitely not". Combination of responses other than "definitely not" to all four items will be considered susceptible to cigarillo smoking. Cigarillo use intentions will also be assessed by one's willingness to smoke cigarillos in various situations with responses ranging from unwilling=0% to extremely willing=100%.

Time frame
1-month; 3-month

Secondary outcomes

1

Cigarillo use behaviors

Cigarillo use behaviors will be measured by assessing cigarillo smoking initiation (Have you smoked a cigarillo, even one or two puffs?) and use behaviors (e.g., fairly regular use, current use some days or everyday, the last time a cigarillo was smoked, and the number of cigarillos smoked in the past 30 days) from the baseline time-point.

Time frame
1-month; 3-month

Other outcomes

Sponsors and contacts

Click on the lead sponsor to view all of their trials.

Drexel University

Lead sponsor

National Cancer Institute (NCI)

Collaborator