About this trial
Our study tests a multi-level anti- disinformation message (ADM) campaign on menthol cigarette and flavored cigar policies in Black adults.
Eligibility criteria
This trial accepts healthy volunteersQualifiers
African American or Black adults
Aged 18+
U.S citizen or U.S. Legal Permanent Resident
Reside in Atlanta, GA or Birmingham, AL
Disqualifiers
Do not identify as African American or Black
Children aged 17 years and younger
Adults who are not a U.S. Citizen or U.S. Legal Permanent Resident
Do not reside in Atlanta, GA or Birmingham, AL
Trial design
Factorial
Treatments tested in this trial
Individual delivery of anti-disinformation messaging
BehavioralParticipants in this condition will be exposed to anti-disinformation messages (ADM) designed to increase correct beliefs about menthol cigarettes, flavored cigars, the purpose, and limits of flavored tobacco policies. The delayed intervention control condition in this study will receive the ADM intervention after outcome measures are collected at the last assessment.
Community delivery of anti-disinformation messaging
BehavioralOur community-level campaign will distribute our ADM messages to our Intervention Community via social media, print ads and posters, radio ads, and community events. These messages will be delivered over 1 year, with monthly delivery activities led by EAB members in the Intervention Community.
Treatment groups
Trial outcomes
Primary outcomes
Proportion of participants with specific tobacco industry beliefs
Beliefs items address tobacco industry behaviors, including funding Black community organizations, paying Black lobbyists to oppose public health policies, and targeting Black and African American communities with menthol cigarette and flavored cigar marketing.
Knowledge about menthol cigarettes and flavored cigars
Items address prevalence of menthol cigarette and flavored cigar use in Black and African Americans and role of menthol/flavors in tobacco initiation, progression, and cessation.
Knowledge of flavored tobacco policies
Items address the public health purpose and limits of flavored tobacco policies.
Secondary outcomes
Intention to support flavored tobacco policies
Items address plans to support local, state, and federal policies regarding flavored tobacco products.
Sponsors and contacts
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Rutgers, The State University of New Jersey
Lead sponsor
National Institute on Minority Health and Health Disparities (NIMHD)
Collaborator
This trial is not recruiting at the moment. You can still explore other options: