The goal of this clinical trial is to learn if culturally targeted messaging about the human papillomavirus (HPV) increases receptivity to the HPV vaccine among African American parents of vaccine-eligible daughters. The main question it aims to answer is:
• Does culturally targeted messaging increase African American parents' intentions to vaccinate their daughter against HPV?
Research will compare culturally targeted messaging to general, educational messaging and no messaging.
Participants will:
* View culturally targeted messages, education-only messages, or no messages about the HPV vaccine * Report their intentions to vaccinate their daughter against HPV * Report whether they have initiated HPV vaccination for their daughter six months later
Identify as Black/African American or White/Caucasian
Have at least one daughter who is between 8-17 years of age, who is not currently pregnant, and who has not received any doses of the HPV vaccine
N/A
Parallel
General HPV Vaccine Health Messaging
BehavioralGeneral, education-only messaging about the HPV vaccine does not include culturally targeted messaging.
Culturally Targeted HPV Vaccine Health Messaging
BehavioralEducational messaging about the HPV vaccine includes culturally targeted messaging about the HPV vaccine.
HPV Vaccine Attitudes
Subscale of Theory of Planned Behavior measuring attitudes toward the HPV vaccine on response scale ranging from 1 = Strongly disagree to 7 = Strongly agree, where higher average scores indicate more positive attitudes
HPV Vaccine Normative Beliefs
Subscale of Theory of Planned Behavior measuring the extent to which participants believe other people are favorable toward the HPV vaccine on response scale ranging from 1 = Strongly disagree to 7 = Strongly agree, where higher average scores indicate stronger normative beliefs
HPV Vaccine Perceived Behavioral Control
Subscale of Theory of Planned Behavior measuring beliefs about ability to vaccinate their child on response scale ranging from 1 = Strongly disagree to 7 = Strongly agree, where higher average scores indicate greater perceived behavioral control
HPV Vaccine Intentions
Subscale of Theory of Planned Behavior measuring intentions to vaccinate their child on response scale ranging from 1 = Strongly disagree to 7 = Strongly agree, where higher average scores indicate greater intentions
Anticipatory Racism
3 items measuring the extent to which parents expect racism-related factors to interfere with getting the HPV vaccine for their daughter on a 7-point response scale on response scale ranging from 1 = Strongly disagree to 7 = Strongly agree, where higher average scores indicate greater expectations of racism
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