Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers
ConditionCalorie Consumption
Trial statusRecruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age10-13
SponsorNYU Langone Health
About this trial
Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Eligibility criteria
This trial accepts healthy volunteersQualifiers
Participants must be 10-13 years old
Identify as only non-Latino White or only Black/African American
Report that they log into TikTok at least once daily
Read and speak English
Disqualifiers
None
Trial design
Design model
Parallel
Treatments tested in this trial
TikTok Ads - With Food
BehavioralTikTok posts from influencers promoting food.
TikTok Ads - Without Food
BehavioralTikTok posts from influencers who are not promoting food.
Treatment groups
100 Participants
are divided into 2 treatment groupsGroup A: TikTok Influencer Ads with FoodExperimental treatment 1 intervention
Group B: TikTok Influencer Ads without FoodExperimental treatment 1 intervention
Trial outcomes
Primary outcomes
1
Calorie Count from Snacks Chosen at Virtual Vending Machine
Time frame
Day 1Sponsors and contacts
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Source ClinicalTrials.gov