About this trial
This study evaluates whether different types of digital health communication can increase parents' intention to vaccinate their daughters against human papillomavirus (HPV) in Nigeria. HPV vaccination is recommended for girls aged 9-14 years and helps prevent cervical cancer, yet vaccination rates remain low.
Parents of eligible, unvaccinated girls will be randomly assigned to receive one of several types of digital content delivered online. These include: (1) a short chatbot conversation based on motivational interviewing principles, (2) an interactive game designed to help parents recognize and resist common forms of vaccine misinformation, (3) a set of short edutainment videos about HPV vaccination, (4) standard informational infographics about HPV vaccination from a national public health agency, or (5) unrelated health content about menstruation.
The main outcome is parents' self-reported intention to vaccinate their daughter against HPV, measured immediately and one week after exposure to the assigned content. Additional outcomes include HPV-related knowledge, perceptions of vaccine safety, willingness to recommend the vaccine to others, and self-reported vaccine uptake at 1-week and 6 month follow-up. The results will help inform scalable communication strategies to improve HPV vaccination uptake in low- and middle-income settings.
Eligibility criteria
This trial accepts healthy volunteersQualifiers
Parent or primary caregiver of at least one girl aged 9-14 years
Parent states "no" or "unsure" to question asking if eligible daughter has received any doses of the HPV vaccine
Provides informed consent to participate
Disqualifiers
Parent or caregiver of a girl who has already received one or more doses of the HPV vaccine
Does not meet age eligibility criteria for an eligible daughter
Fails Attention Checks
Trial design
Parallel
Treatments tested in this trial
Chatbot counseling
BehavioralA brief motivational-interviewing-style chatbot dialogue adapted from WHO vaccination counseling guidance
Misinformation-resistance pre-bunking inoculation
BehavioralA short interactive game (approximately 3-5 minutes) designed to build resistance to HPV vaccine misinformation
Short edutainment
Behavioral5-6 brief edutainment videos (total viewing time approximately 10-15 minutes) providing HPV vaccine information tailored to the Nigerian context
Standard infographic control
BehavioralExisting infographics on HPV vaccination from Nigeria's National Primary Health Care Development Agency (NPHCDA)
Treatment groups
Trial outcomes
Primary outcomes
HPV Vaccination Intention (1-Week Post-Intervention)
Parent's self-reported intention to vaccinate their selected daughter (aged 9-14 years) against HPV, measured on a 10-point numeric scale, where higher values indicate greater intention to vaccinate. If a participant has more than one eligible daughter, one daughter is randomly selected for all outcome questions.
HPV Vaccination Intention (Immediately Post-Intervention)
Parent's self-reported intention to vaccinate their selected daughter against HPV, measured on a 10-point numeric scale.
Secondary outcomes
HPV Vaccination Intention (6 months post-intervention)
Parent's self-reported intention to vaccinate their selected daughter against HPV, measured on a 10-point numeric scale, assessed immediately after completion of the assigned intervention content.
Self-Reported HPV Vaccine Uptake
Parent's self-report of whether their selected daughter has received at least one dose of the HPV vaccine since participation in the study (yes/no).
Perceived Safety of the HPV Vaccine
Parent's perceived safety of the HPV vaccine, measured using Likert-scale items assessing agreement with statements about HPV vaccine safety.
Likelihood of Recommending the HPV Vaccine to Other Parents
Parent's self-reported likelihood of recommending the HPV vaccine to other parents of eligible girls, measured on a Likert-type scale.
Other outcomes
Engagement With Assigned Intervention Content
Behavioral engagement metrics including completion status and time spent interacting with the assigned intervention content.
Sponsors and contacts
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University of Pennsylvania
Lead sponsor
World Bank Group
Collaborator