Health TrialsbyHealthPanel

Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3

ConditionCalorie Consumption
Trial statusRecruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age13-17
SponsorNYU Langone Health

About this trial

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Eligibility criteria

This trial accepts healthy volunteers

Qualifiers

adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Disqualifiers

- participants who do not meet all criteria described above

Trial design

Design model

Crossover

Treatments tested in this trial

  • Black-Food

    Behavioral

    Ads featuring a Black person with a food product

  • White-Food

    Behavioral

    Ads featuring a White person with a food product

  • Black-Non Food

    Behavioral

    Ads featuring a Black person with a non-food product

  • White-Non Food

    Behavioral

    Ads featuring a White person with a non-food product

  • Food-Many Likes

    Behavioral

    Ads with Many "likes" featuring a food product

  • Non Food-Many Likes

    Behavioral

    Ads with Many "likes" featuring a non-food product

  • Food-Few Likes

    Behavioral

    Ads with Few "likes" featuring a food product

  • Non Food-Few

    Behavioral

    Ads with Few "likes" featuring a non-food product

Treatment groups

480 Participants
are divided into 8 treatment groups

8

Treatment groups

See each treatment group below.

Group A: Block 1: Black-FoodExperimental treatment 1 intervention
Group B: Block 2: White-FoodExperimental treatment 1 intervention
Group C: Block 3: Black-Non FoodExperimental treatment 1 intervention
Group D: Block 4: White-Non FoodExperimental treatment 1 intervention
Group E: Block 5: Food-Many LikesExperimental treatment 1 intervention
Group F: Block 6: Non Food-Many LikesExperimental treatment 1 intervention
Group G: Block 7: Food-Few LikesExperimental treatment 1 intervention
Group H: Block 8: Non Food-Few LikesExperimental treatment 1 intervention

Trial outcomes

Primary outcomes

1

Caloric Intake

number of calories consumed during the study protocol

Time frame
Day 0 (Approximately 60 minutes)
2

Visual Attention to Ad Features - First Fixation

Measured as time to first fixation to the advertisement.

Time frame
Day 0 (Approximately 60 minutes)
3

Visual Attention to Ad Features - Gaze Duration

Measured as the gaze duration during the advertisement.

Time frame
Day 0 (Approximately 60 minutes)
4

Visual Attention to Ad Features - Number of Fixations

Measured as the number of fixations on ad features.

Time frame
Day 0 (Approximately 60 minutes)

Secondary outcomes

Other outcomes

Sponsors and contacts

Click on the lead sponsor to view all of their trials.

NYU Langone Health

Lead sponsor

National Institutes of Health (NIH)

Collaborator

National Cancer Institute (NCI)

Collaborator

New York University

Collaborator

Source ClinicalTrials.gov
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