Health TrialsbyHealthPanel

Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2

ConditionFood Selection
Trial statusRecruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age13-17
SponsorNYU Langone Health

About this trial

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Eligibility criteria

This trial accepts healthy volunteers

Qualifiers

adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Disqualifiers

None

Trial design

Design model

Factorial

Treatments tested in this trial

  • Black Ads

    Behavioral

    Food ads that feature Black individuals

  • White Ads

    Behavioral

    Food ads that feature White individuals.

  • Many Likes

    Behavioral

    Food ads that have many "likes"

  • Few Likes

    Behavioral

    Food ads that have few "likes"

Treatment groups

1,300 Participants
are divided into 4 treatment groups
Group A: Black Many LikesExperimental treatment 2 interventions
Group B: Black Few LikesExperimental treatment 2 interventions
Group C: White Many LikesExperimental treatment 2 interventions
Group D: White Few LikesExperimental treatment 2 interventions

Trial outcomes

Primary outcomes

1

Number of Calories Purchased

Total number of calories selected in the hypothetical snack choice pairings.

Time frame
Day 0 (approximately 5 minutes)

Secondary outcomes

1

Attitudes towards Ads

Attitudes are reported on a Likert scale of 1 to 100; higher scores indicate more positive attitudes toward the advertisements.

Time frame
Day 0 (approximately 5 minutes)
2

Engagement with Ads

Participants indicate in which ways, if any, they would engage with each ad by answering the following question: "How you would respond if you saw this ad on social media"? \[Select all that apply: "Like" \[heart icon and other emojis\], comment, tag a friend, direct message a friend, re-post, none of the above\]). The outcome is measured as the number of participants who indicate they would engage with ads.

Time frame
Day 0 (approximately 5 minutes)

Other outcomes

Sponsors and contacts

Click on the lead sponsor to view all of their trials.

NYU Langone Health

Lead sponsor

National Institutes of Health (NIH)

Collaborator

National Cancer Institute (NCI)

Collaborator

Source ClinicalTrials.gov
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