The 1939 Cancer Act in the UK (England \& Wales) prohibits advertising of cancer treatments to the public, by anyone but the NHS. The rise of the internet and social media presents new challenges to its enforcement and raises questions about unintended consequences for patients being treated for cancer.
Through anonymous surveys, this study aims to understand how patients, healthcare professionals and industry professionals perceive technological changes and their implications for online and social media cancer care information, as well as highlight opportunities for safe and ethical modernisation.
UK residents (England and Wales ONLY).
Have been treated for a cancer within the last three years.
Aged 18 or over.
Can complete the survey themselves or have it completed on their behalf by a friend or family member (with the patient's permission).
None
Adults geographically resident in England or Wales, who have recent experience in receiving or providing cancer treatment.
Other
Prospective
Not listed
Is the 1939 Cancer Act fit for purpose in the current digital era?
The survey uses factual single-choice items, multiple-response items and mainly Likert-scale attitude questions. Themes of questions and reported outcomes are: * Current use of online information for cancer: report descriptively. * Reasons for not using online/social media information. Report proportions and themes of free-text question. * Private healthcare information access. Report descriptively. Following outcomes will have numerically-codes Likert scales with report of mean and standard deviation: * Perceived adequacy of cancer information * Confidence in evaluating online cancer information * Attitudes toward the Cancer Act 1939. Support for modernising the Cancer Act, Attitudes toward direct-to-patient advertising and advertising of alternative treatments * Views on digital misinformation issues Overall view on reform. Assesses whether the Cancer Act needs reform; treat as an ordinal outcome with statistical testing (Kruskall Wallis test, P value, SD).
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Royal Cornwall Hospitals Trust
Lead sponsor
University of Warwick
Collaborator
