About this trial
The study is a pilot test of effectiveness of communication campaign ads on interest in quitting combustible cigarettes and e-cigarettes. Over the course of 5 weeks, participants are sent ads that are designed to encourage quitting and then answer surveys.
Eligibility criteria
This trial does not accept healthy volunteersQualifiers
use cigarettes every day or some days
use e-cigarettes every day or some days
age 18 or older
ability to read and answer questions in English
Disqualifiers
under age 18
Trial design
Parallel
Treatments tested in this trial
communication
Other interventionParticipants view an image that is an ad designed to encourage them to quit their use of cigarettes and e-cigarettes.
Treatment groups
Trial outcomes
Primary outcomes
Cigarette quit intention
A three question scale of interest in quitting cigarettes: How \[interested are you in quitting / likely are you to quit / much do you intend to quit\] smoking cigarettes in the next 6 months? 4 point response scale.
Secondary outcomes
E-cigarette quit intention
A three question scale of interest in quitting vaping (e-cigarettes): How \[interested are you in quitting / likely are you to quit / much do you intend to quit\] vaping in the next 6 months? 4 point response scale.
Cigarette quit attempts
A question: In the last 7 days, have you attempted to stop smoking cigarettes? (yes/no)
E-cigarette quit attempts
A question: In the last 7 days, have you attempted to stop vaping? (yes/no)
Forgoing cigarettes
A question: In the last 7 days, how many times did you stop yourself from having a cigarette because you wanted to smoke less? \[numerical response 0-250\]
Sponsors and contacts
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UNC Lineberger Comprehensive Cancer Center
Lead sponsor
National Cancer Institute (NCI)
Collaborator