The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.
High school student
Provides parental consent and youth assent
No parental consent or youth assent
Can't read or speak English
Factorial
Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.
BehavioralThe researchers are making stimuli that will appear to be social media posts about tobacco products. They will vary on two dimensions in a 3X2 design: Type of flavor portrayed (flavored, unflavored, or concept flavor name) Whether the post portrays the tobacco product as concealable
6
Treatment groupsSee each treatment group below.
Tobacco product use: Lifetime and past-month use of tobacco products Perceived harm of product Social norms about product use Susceptibility to tobacco use
All of these are standard psychosocial measures from the Population Assessment of Tobacco and Health (PATH) survey.
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University of Southern California
Lead sponsor
National Cancer Institute (NCI)
Collaborator
