Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)

ConditionPerceptions of Tobacco Products

Trial statusRecruiting

Trial phaseNot applicable

Trial typeInterventional

Biological sexAll

Age14-17

SponsorUniversity of Southern California

About this trial

The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.

Eligibility criteria

Qualifiers

High school student

Provides parental consent and youth assent

Disqualifiers

No parental consent or youth assent

Can't read or speak English

Trial design

Treatments tested in this trial

Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

Treatment groups

4,500 Participants

are divided into 6 treatment groups

Treatment groups

See each treatment group below.

Sponsors and collaborators

University of Southern California

Lead sponsor

National Cancer Institute (NCI)

Collaborator

Source ClinicalTrials.gov