Sugary Drink Labeling Study

Trial statusRecruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age18+
SponsorUniversity of North Carolina, Chapel Hill

About this trial

This study aims to examine the effects of added sugar warning labels on sugary drinks. Participants will be assigned to view either added sugar warning labels or control labels, applied on sugary drinks in an experimental store. Participants will shop for beverages in the store and take a computer survey at 4 visits spaced approximately 1 week apart.

Eligibility criteria

This trial accepts healthy volunteers

Qualifiers

18 years and older

Bought sugary drinks from a store at least once during the past week

Willing to attend 4 in-person study appointments

Disqualifiers

Living in the same household as someone else in the study

Trial design

Design model

Parallel

Treatments tested in this trial

  • Added sugar warning

    Behavioral

    The added sugar warning will say "High in added sugar." The warning will be in an octagon-shaped label. These warnings will be placed on the front of sugary drink containers in the experimental store.

  • Control label

    Behavioral

    The control label will display a barcode in a square shape. These labels will be placed on the front of sugary drink containers in the experimental store.

Treatment groups

543 Participants
are divided into 2 treatment groups
Group A: Added sugar warningExperimental treatment 1 intervention
Group B: Control labelOther 1 intervention

Trial outcomes

Primary outcomes

1

Amount of added sugars purchased from sugary drinks

Measured using purchase data for sugary drinks, defined as drinks that contain at least 20% of the daily value for added sugar. The total amount of added sugars (in grams) in all sugary drinks purchased will be calculated.

Time frame
Assessed once a week for up to 4 weeks, starting on the day of enrollment.

Secondary outcomes

1

Amount of total sugars purchased from all beverages

Measured using purchase data for all drinks. The total amount of total sugars (in grams) in all drinks purchased will be calculated.

Time frame
Assessed once a week for up to 4 weeks, starting on the day of enrollment.
2

Volume of sugary drinks consumed in the past 7 days

Measured using survey items adapted from the 15-item beverage intake questionnaire (BEV-Q 15) measure. The survey items assess frequency of consumption of sugary drinks and typical volume of sugary drinks consumed in the past 7 days. Researchers will multiply frequency by typical volume to estimate the total volume of sugary drinks consumed in the past 7 days, reported in fluid ounces.

Time frame
Assessed 1 time, approximately 3 weeks after enrollment.
3

Intentions to reduce sugary drink consumption

Measured using 3 survey items: 1) "How interested are you in drinking fewer sugary drinks in the next week?" 2) "How much do you plan to drink fewer sugary drinks in the next week?" and 3) "How likely are you to drink fewer sugary drinks in the next week?". Response options are on a 5-point scale with lowest endorsement coded as 1 and highest endorsement coded as 5. Researchers will average responses to the 3 items to create a scale score. Higher scores indicate greater intentions to reduce sugary drink consumption.

Time frame
Assessed once a week for up to 4 weeks, starting on the day of enrollment.
4

Forgoing sugary drinks

Measured using 5 survey items asking participants how often they chose to forgo sugary drinks during the study (e.g., "In the last 7 days, how often have you stopped yourself from having sugary drinks because you wanted to cut back?"). Response options are on a 5-point scale ranging from "Never" coded as 0, to "10 or more times", coded as 10. Researchers will average responses to the 5 items. Higher scores indicate greater frequency of forgoing sugary drinks.

Time frame
Assessed approximately 1 week, 2 weeks, and 3 weeks after enrollment.

Other outcomes

Sponsors and contacts

Click on the lead sponsor to view all of their trials.

University of North Carolina, Chapel Hill

Lead sponsor

National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

Collaborator