About this trial
This study aims to examine the effects of added sugar warning labels on sugary drinks. Participants will be assigned to view either added sugar warning labels or control labels, applied on sugary drinks in an experimental store. Participants will shop for beverages in the store and take a computer survey at 4 visits spaced approximately 1 week apart.
Eligibility criteria
This trial accepts healthy volunteersQualifiers
18 years and older
Bought sugary drinks from a store at least once during the past week
Willing to attend 4 in-person study appointments
Disqualifiers
Living in the same household as someone else in the study
Trial design
Parallel
Treatments tested in this trial
Added sugar warning
BehavioralThe added sugar warning will say "High in added sugar." The warning will be in an octagon-shaped label. These warnings will be placed on the front of sugary drink containers in the experimental store.
Control label
BehavioralThe control label will display a barcode in a square shape. These labels will be placed on the front of sugary drink containers in the experimental store.
Treatment groups
Trial outcomes
Primary outcomes
Amount of added sugars purchased from sugary drinks
Measured using purchase data for sugary drinks, defined as drinks that contain at least 20% of the daily value for added sugar. The total amount of added sugars (in grams) in all sugary drinks purchased will be calculated.
Secondary outcomes
Amount of total sugars purchased from all beverages
Measured using purchase data for all drinks. The total amount of total sugars (in grams) in all drinks purchased will be calculated.
Volume of sugary drinks consumed in the past 7 days
Measured using survey items adapted from the 15-item beverage intake questionnaire (BEV-Q 15) measure. The survey items assess frequency of consumption of sugary drinks and typical volume of sugary drinks consumed in the past 7 days. Researchers will multiply frequency by typical volume to estimate the total volume of sugary drinks consumed in the past 7 days, reported in fluid ounces.
Intentions to reduce sugary drink consumption
Measured using 3 survey items: 1) "How interested are you in drinking fewer sugary drinks in the next week?" 2) "How much do you plan to drink fewer sugary drinks in the next week?" and 3) "How likely are you to drink fewer sugary drinks in the next week?". Response options are on a 5-point scale with lowest endorsement coded as 1 and highest endorsement coded as 5. Researchers will average responses to the 3 items to create a scale score. Higher scores indicate greater intentions to reduce sugary drink consumption.
Forgoing sugary drinks
Measured using 5 survey items asking participants how often they chose to forgo sugary drinks during the study (e.g., "In the last 7 days, how often have you stopped yourself from having sugary drinks because you wanted to cut back?"). Response options are on a 5-point scale ranging from "Never" coded as 0, to "10 or more times", coded as 10. Researchers will average responses to the 5 items. Higher scores indicate greater frequency of forgoing sugary drinks.
Sponsors and contacts
Click on the lead sponsor to view all of their trials.
University of North Carolina, Chapel Hill
Lead sponsor
National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
Collaborator