A survey designed to examine how consumers adapt their diet in response to health claim messaging.
Man or woman, age ≥18 years;
Willing to provide informed consent;
Willing/able to comply with the requirements of the study;
Have a mailing address in the Winnipeg census metropolitan area (City of Winnipeg and the municipalities of West St. Paul, East St. Paul, Headingley, Macdonald, Richot, Tache, Springfield, Rosser, St. Francois Xavier and St. Clements)4.
Allergy, aversion or unwillingness to eat whole ground flaxseed;
Consuming ≥40g whole ground flaxseed/day;
A family member within the same household is participating or has participated in this study;
Currently participating in a food trial or dietary program that does not allow change in food choice.
Single group
flaxseed
Other intervention40g of flaxseed per day
3-day food record to assess food choices to achieve health claim
A list of flax containing foods from the 3-day food record will be created and the frequency with which each food item was selected will be recorded.
Comparison of 3-day food records to assess change in nutrient intake from usual diet to diet addressing health claim
3 day food records before and after change in diet to address health claim will be entered into nutrition analysis software to calculate nutrient intake
Were they able to achieve the target laid out in the health claim
Questionnaire to identify barriers to implementation of health claim
Barriers to implementation of dietary change
Questionnaire to identify if price, availability, sensory aspects of food, ease of preparation are barriers to implementation of the health claim
Click on the lead sponsor to view all of their trials.
St. Boniface Hospital
Lead sponsor
Agriculture and Agri-Food Canada
Collaborator
