About this trial
A study in Singapore will explore the potential of pop culture, particularly Taylor Swift's music, in influencing young adults' attitudes toward mental health. With the highest prevalence of mental illness among this age group, the study will aim to investigate whether engagement with Swift's songs and social media will be associated with attitudes crucial for help-seeking, such as recognizing mental health issues and being open to professional services. Conducting a survey of over 600 young adults, the researchers will assess participants' mental health symptoms, engagement with Swift's content, social media and demographics, mental health help-seeking attitude and mental health self-diagnosing behavior.
Eligibility criteria
This trial accepts healthy volunteersQualifiers
Enrollment is restricted to healthy adults between 18-34
Use at least one of the following social media platforms: Facebook, Instagram, LinkedIn, X (Twitter), TikTok
Have lived in Singapore for at least 2 years.
Participants need to be able to read and understand English.
Disqualifiers
Anyone who does not feel comfortable answering questions related to mental health and exposure to mental health-related content online.
Trial population
Recruiting a representative sample of around 600 people through the National University of Singapore (NUS) and the general public in Singapore through physical posters or online platforms (e.g., the university's Work Scheme website, and research groups on Telegram).
Trial design
Ecologic or community
Cross-sectional
Treatments tested in this trial
Not listed
Trial groups
Trial outcomes
Primary outcomes
Help-Seeking Behaviors
Inventory of Attitudes toward Seeking Mental Health Services (IASMHS). Items were on a 5-point Likert scale ranging from 0 ("Somewhat Disagree") to 4 ("Agree").
Self-Diagnosing Behaviors for Mental Health
Self-identification as having a Mental Illness (SELF-I) scale. Items were on 5-point Likert scale ranging from 1 (Not true at all) to 5 (Completely True)
Sponsors and contacts
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