The Creative Team Member: A Study of the Influence of AI Integration Timing on Brainstorming and Ideation

ConditionCreativity
Trial statusNot yet recruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
AgeNot listed
SponsorMcMaster University

About this trial

This study aims to examine how the timing of artificial intelligence (AI) integration during group brainstorming activities affects the creativity and ideation of participants. Undergraduate student participants will be randomly allocated into teams of four to complete a structured 12-minute brainstorming task. The study utilizes a three-group experimental design to compare three conditions: no AI access, AI access from the outset of the session, and AI access introduced halfway through the session. The standardized generative AI tool used is ChatGPT Pro. The creative output produced by each group will be evaluated by a panel of independent expert judges using the Consensual Assessment Technique (CAT).

Eligibility criteria

Qualifiers

Enrolled as a student in the designated summer research program

Able to provide voluntary informed consent

Proficient in reading and communicating in English (required to engage with the scenarios and the artificial intelligence tool)

Disqualifiers

None

Trial design

Treatments tested in this trial

  • Artificial Intelligence First (Early Integration)
  • Artificial Intelligence Last (Late Integration)

Treatment groups

16 Participants
are divided into 3 treatment groups

Sponsors and collaborators