About this trial
This study evaluates the effectiveness of price discounts in encouraging patients to schedule dental check-ups. Patients will be randomized to receive WhatsApp messages offering a preventive dental check-up at different price levels with or without a discount coupon for future dental treatments.
Eligibility criteria
This trial does not accept healthy volunteersQualifiers
Patients who have an appointment scheduled within the next 1 to 7 days
The appointment must be scheduled in the medical area only
The appointment must be at a center that also offers dental services
Patients who have not received a preventive dental message in the last month
Disqualifiers
None
Trial design
Parallel
Treatments tested in this trial
Dental appointment message with intermediate price discount
BehavioralPatients receive a WhatsApp message offering a preventive dental check-up for $9,990.
Dental appointment message with large price discount
BehavioralPatients receive a WhatsApp message offering a preventive dental check-up for $4,990.
Dental appointment message with intermediate price discount and coupon
BehavioralPatients receive a WhatsApp message offering a preventive dental check-up for $9990, plus a coupon for future treatments.
Treatment groups
Trial outcomes
Primary outcomes
Preventive Dental appointment scheduling
Proportion of patients that schedule a preventive dental check-up
Preventive Dental appointment attendance
Proportion of patients that attend a preventive dental check-up
Subsequent Dental appointment scheduling
Proportion of patients that schedule a dental treatment, following their preventive dental check-up (which equals 1 only if the patient completes a preventive dental check-up and then schedules a follow-up dental treatment)
Subsequent Dental appointment attendance
Proportion of patients that attend their dental treatment following their preventive dental check-up (which equals 1 only if the patient completes a preventive dental check-up and then completes a follow-up dental treatment)
Secondary outcomes
No-Show
Proportion of patients that fail to attend a scheduled preventive dental appointment
Interest in scheduling
Proportion of patients that click YES in response to the WhatsApp message
Any dental appointment scheduling
Proportion of patients that schedule any dental appointment (regardless of whether it is preventive or not)
Sponsors and contacts
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