The goal of this online survey experiment is to examine the effect of "natural" descriptors and images on cigar packs among young adults (ages 18-34) who have either used cigars in the past year or are non-users who are susceptible to use. The study will compare effects of cigar pack images with or without "natural" descriptors (that explicitly say "natural" vs. imply naturalness with the word "leaf"), with or without "natural" images (such as leaves), and with or without images of cigar sticks (that are rough-cut (e.g., darker wrapper color with more visible leaf lines) vs. smooth) on product perceptions, intentions to use cigars, and recall.
Participants will be randomized to one of 18 conditions and will be shown four cigar pack images from various brands within their condition. After seeing the images, they will complete survey questions assessing product perceptions, intentions, and recall, and will complete other embedded tasks in the survey, before being debriefed about the harms of cigars.
English survey takers in the US
Age: Young adults ages 18-34
ever used any type of cigar or cigarillo (including for blunt use)
used any type of cigar or cigarillo in the past 12 months (including for blunt use)
Research panel participants who do not meet the criteria outlined above will be excluded.
18
Treatment groupsSee each treatment group below.
Rutgers, The State University of New Jersey
Lead sponsor
National Cancer Institute (NCI)
Collaborator