About this trial
The main purpose of this trial is to evaluate the impact of a menthol cigarette ban accompanied by a quit smoking campaign on tobacco purchasing behavior. Investigators will conduct a randomized clinical trial with \~1,185 US adults (ages 21+ years) who currently smoke menthol cigarettes.
Eligibility criteria
This trial does not accept healthy volunteersQualifiers
Are ages 21 years and older
Smoke cigarettes currently (i.e. currently smoke some days or every day and have smoked at least 100 cigarettes in their lifetime)
Smoke menthol cigarettes
Purchased menthol cigarettes in a store in the past month
Disqualifiers
Are pregnant
Are breastfeeding
Enrolled currently in another research study about quitting smoking
Trial design
Parallel
Treatments tested in this trial
Menthol ban + campaign
BehavioralMenthol cigarettes and flavored little cigars and cigarillos will not be available for purchase in the store. Participants will receive quit smoking campaign ads via text message. These ads will also be displayed inside the store during the shopping tasks.
Menthol ban
BehavioralMenthol cigarettes and flavored little cigars and cigarillos will not be available for purchase in the store. Participants will receive control ads about a neutral topic (i.e., password security) via text message. These ads will also be displayed inside the store during the shopping tasks.
Control
BehavioralMenthol cigarettes and flavored little cigars and cigarillos will be available for purchase in the store. Participants will receive control ads about a neutral topic (i.e., password security) via text message. These ads will also be displayed inside the store during the shopping tasks.
Treatment groups
Trial outcomes
Primary outcomes
Purchasing any combustible tobacco products
Measured using purchase data for combustible tobacco products, defined as any cigarettes or little cigars and cigarillos. Response options are "No" (coded as 0) and "Yes" (coded as 1).
Secondary outcomes
Expenditures on combustible tobacco products
Measured using purchase data for combustible tobacco products, defined as any cigarettes or little cigars and cigarillos. This measure is in US dollars, ranging from $0 to $70.
Purchasing any non-combustible tobacco products (substitution effects)
Measured using purchase data on whether participants bought any non-combustible tobacco products, defined as any e-cigarettes, smokeless tobacco, or nicotine pouches. Response options are "No" (coded as 0) and "Yes" (coded as 1).
Attempted to quit smoking
Measured using 1 survey item: "In the last week, did you stop smoking cigarettes for 1 day or longer because you were trying to quit smoking?" Response options are "No" coded as 0) and "Yes" (coded as 1).
Forgoing cigarette use
Measured using 2 survey items (e.g., " In the last week, how often have you stopped yourself from having a cigarette because you wanted to smoke less?"). The 5-point response scale ranges from "Never" coded as 0, to "10 or more times", coded as 10. Researchers will average responses to the 2 survey items to create a scale score. Higher scores indicate greater frequency of forgoing cigarettes.
Sponsors and contacts
Click on the lead sponsor to view all of their trials.
University of North Carolina, Chapel Hill
Lead sponsor
National Institute on Drug Abuse (NIDA)
Collaborator
Food and Drug Administration (FDA)
Collaborator