Young Adult Food Messaging Experiment

Trial statusNot yet recruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age18-29
SponsorStanford University

About this trial

The primary objective of this study is to identify the food counter-marketing messages (i.e., messages that describe deceptive marketing tactics used by food companies) that are perceived as most effective among young adults.

Eligibility criteria

Qualifiers

Age between 18-29 years

Reside in the United States

Consume at least 5-6 servings per week of sugary drinks and 5-6 servings per week of sweet and salty snacks

Disqualifiers

Younger than 18 or older than 29 years

Reside outside of the United States

Consume less than 5-6 servings per week of sugary drinks or less than 5-6 servings per week of sweet and salty snacks

Trial design

Treatments tested in this trial

  • Lying about unhealthy foods being healthy
  • Engineering foods to be addictive
  • Targeting groups
  • Piggybacking on social causes
  • Covering up the evidence about the harms of unhealthy foods
  • Control

Treatment groups

645 Participants
are divided into 1 treatment group

Sponsors and collaborators

Stanford University

Lead sponsor

National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)

Collaborator