Young Adult Food Messaging Experiment
Trial statusNot yet recruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexAll
Age18-29
SponsorStanford University
About this trial
The primary objective of this study is to identify the food counter-marketing messages (i.e., messages that describe deceptive marketing tactics used by food companies) that are perceived as most effective among young adults.
Eligibility criteria
This trial accepts healthy volunteersQualifiers
Age between 18-29 years
Reside in the United States
Consume at least 5-6 servings per week of sugary drinks and 5-6 servings per week of sweet and salty snacks
Disqualifiers
Younger than 18 or older than 29 years
Reside outside of the United States
Consume less than 5-6 servings per week of sugary drinks or less than 5-6 servings per week of sweet and salty snacks
Trial design
Design model
Single group
Treatments tested in this trial
Lying about unhealthy foods being healthy
BehavioralParticipants will view 5 messages about how food companies promote unhealthy foods as healthy.
Engineering foods to be addictive
BehavioralParticipants will view 5 messages about how food companies engineer foods to be addictive.
Targeting groups
BehavioralParticipants will view 5 messages about how food companies target some groups to sell their unhealthy products.
Piggybacking on social causes
BehavioralParticipants will view 5 messages about how food companies promote their unhealthy products by piggybacking on popular social causes.
Covering up the evidence about the harms of unhealthy foods
BehavioralParticipants will view 5 messages about how food companies cover up evidence about the harms of their unhealthy products.
Control
BehavioralParticipants will view 1 control message about fire safety.
Treatment groups
645 Participants
are divided into 1 treatment groupGroup A: Experimental: Counter-marketing food messagesExperimental treatment 6 interventions
Trial outcomes
Primary outcomes
1
Perceived message effectiveness for discouraging consumption of unhealthy foods
The study will assess perceived message effectiveness for discouraging consumption of sugary drinks and processed snacks with 1 item: "This message discourages me from wanting to consume sugary drinks and processed snacks." Response options for all items will range from "Not at all" (coded as 1) to "A great deal" (coded as 5). Higher scores indicate higher perceived message effectiveness. The survey will measure perceived message effectiveness immediately after participants are exposed to each message.
Time frame
The survey will take up to 15 minutesSponsors and contacts
Click on the lead sponsor to view all of their trials.
Stanford University
Lead sponsor
National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
Collaborator
Source ClinicalTrials.gov
This trial is not recruiting at the moment. You can still explore other options: