Support Via Online Social Networks to Promote Safe Infant Care Practices

Trial statusRecruiting
Trial phaseNot applicable
Trial typeInterventional
Biological sexFemale
AgeNot listed
SponsorUniversity of Virginia

About this trial

This study aims to improve adherence to American Academy of Pediatrics safe sleep (SS) recommendations and improve rates of initiation and duration of partial and exclusive breastfeeding (BF); and reduce Black/White disparities in these practices through the use of private Facebook groups providing a) evidence-based education through videos and other multi-media supporting best practices and b) an online community and social network of other pregnant WIC clients and new parents.

Eligibility criteria

This trial does not accept healthy volunteers

Qualifiers

Currently enrolled in WIC, or it not, then have either Medicaid or no health insurance

Must be English speaking

Must be pregnant and less than 30 weeks gestation

Must live in the United States

Disqualifiers

Not planning to live in same home as infant after birth.

Prenatal diagnosis expected to impact on infant care practices in a manner not compatible with study goals, including contraindications to feeding any breastmilk or supine infant sleep positioning.

Known or reported mental health or other issues that would preclude custody of the infant or being able to participate in the informed consent process.

Meets the definition of a minor according to applicable state law.

Trial design

Design model

Factorial

Treatments tested in this trial

  • Safe Sleep

    Behavioral

    Participants will be part of a private Facebook group from approximately 32 weeks gestation to 6 months postpartum. The Facebook group will provide a) evidence-based education through videos and other multi-media supporting best practices for infant safe sleep and b) an online community and social network of other pregnant WIC clients and new parents.

  • Breastfeeding

    Behavioral

    Participants will be part of a private Facebook group from approximately 32 weeks gestation to 6 months postpartum. The Facebook group will provide a) evidence-based education through videos and other multi-media supporting best practices for breastfeeding and b) an online community and social network of other pregnant WIC clients and new parents.

  • Early Brain Development and Parent-Child Relationships

    Behavioral

    Participants will be part of a private Facebook group from approximately 32 weeks gestation to 6 months postpartum. The Facebook group will provide a) evidence-based education through videos and other multi-media supporting best practices for early brain development and parent-child interactions (control intervention) and b) an online community and social network of other pregnant WIC clients and new parents.

Treatment groups

3,000 Participants
are divided into 4 treatment groups
Group A: Safe SleepExperimental treatment 1 intervention
Group B: BreastfeedingExperimental treatment 1 intervention
Group C: Safe Sleep and BreastfeedingExperimental treatment 2 interventions
Group D: Early Brain Development and Parent -Child RelationshipsActive comparator 1 intervention

Trial outcomes

Primary outcomes

1

Exclusive infant supine sleep position in the previous two weeks

An investigator-developed maternal survey will be used to assess infant's usual sleep position during the previous two weeks with categorical responses of back, stomach, side, and other, with the proportion of infants using exclusive supine sleep position as the primary outcome measure.

Time frame
Between 2 and 6 months
2

Infant sleep location (exclusive room sharing without bed sharing) in the previous two weeks

An investigator-developed maternal survey will be used to assess the infant's usual sleep location during the previous two weeks with categorical responses of room sharing without bed sharing, room sharing with bed sharing, no room sharing and no bed sharing, with the proportion of infants exclusively room sharing without bed sharing as the primary outcome measure.

Time frame
Between 2 and 6 months
3

Soft bedding use in the previous two weeks

An investigator-developed maternal survey will be used to assess soft bedding placed in and around the infant (while sleeping) during the previous two weeks with categorical responses of Yes or No.

Time frame
Between 2 and 6 months
4

Breastmilk feeding in the previous two weeks

An investigator-developed maternal survey will be used to assess whether the infant was breast fed during the previous two weeks with categorical responses of exclusively breast fed, partially breast fed, or not breast fed.

Time frame
Between 2 and 6 months

Secondary outcomes

1

Usual infant sleep position in the previous two weeks

An investigator-developed maternal survey will be used to assess infant's usual sleep position during the previous two weeks with categorical responses of back, stomach, side, and other.

Time frame
Between 2 and 6 months
2

. Usual infant sleep location in the previous two weeks

An investigator-developed maternal survey will be used to assess the infant's usual sleep location during the previous two weeks with categorical responses of room sharing without bed sharing, room sharing with bed sharing, no room sharing and no bed sharing.

Time frame
Between 2 and 6 months
3

Pacifier use in the previous two weeks

An investigator-developed maternal survey will be used to assess the infant's pacifier use during the previous two weeks with categorical responses of Yes or No.

Time frame
Between 2 and 6 months

Other outcomes

Sponsors and contacts

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University of Virginia

Lead sponsor

Boston University

Collaborator

Washington University School of Medicine

Collaborator

Boston Medical Center

Collaborator

University of Kentucky

Collaborator

National Institute on Minority Health and Health Disparities (NIMHD)

Collaborator